What if the smartest people in the world understand something that the rest of us don t They do What if they know that in order to achieve success they will sometimes have to do things that others may initially perceive as stupid The fact of the matter is that the smartest people in the world don t run from stupid they lean into it in a smart way p p In The Power of Starting Something Stupid Richie Norton redefines stupid as we know it demonstrating that life-changing ideas are often tragically mislabeled